In my article about checking for trademarks, Jackie asked, “Why do you prefer trademarkia.com over trademark247.com?” The simple reason is that I had not used the other website before but found Trademarkia.com to be effective enough to continue using it. Essentially, it gave me the information I was seeking and I did not have a need to search around to find something else.
This morning, I visited Trademark247.com
to see if it offered anything that would add more value to me. One
thing I noticed on that website is a link to recent trademark filings. I
am not sure if Trademarkia has that information, but I have not seen it
When looking at that section, I was curious to see if these trademark
applicants were registering their domain names before filing for their
trademarks. In the case of generic trademarks – ie single word or common
two word phrases, it looks like the matching domain names were all
registered long before the trademark filing. Interestingly, the matching
domain names for the few uncommon terms I looked up were registered
within the last few days and have a “for sale” landing page.
It is not surprising that someone or some people are registering
domain names that match trademark filings. I don’t think it’s the nice
thing to do – and I think it gives domain investors a bad name – but it
is what it is.
The surprising thing is that people were not grabbing their matching
domain names before filing for their trademarks. I would have thought
that would be the first thing someone would do! My brand naming process
would be to list brand names I like, search to see if the domain name is
available to register or buy, secure the domain name, and then seek out
an attorney to file the trademark. Maybe that’s just my mindset because
of being a domain investor, but I would have thought others would be
more mindful of domain name availability.
Trademark applicants should definitely seek out their ideal domain
name before filing for a trademark. It would seem that there are people
monitoring new trademarks, and the matching domain name could be
registered once the trademark application becomes public.